BY Catherine Clifford
When Michael Rubin was 16, he built a 142-foot ski ramp made out of 45,000 pounds of ice so customers at his ski shop could test their gear. In August. In 98 degree weather.
“I believe there are two types of business people — risky and rational,” the then 16-year-old Rubin told Small Business Chronicle in September 1988. At the time, Rubin owned Mike’s Ski Shop in the suburban community of Conshohocken, Penn. “And since I am the risky type, a ski run in 98 degree weather sounds great to me!”