How to Be the Most Attractive Buyer


The tide has definitely turned in most housing markets to favor sellers, but buyers shouldn’t be scared to compete–especially against all-cash offers.

Competing against a cash offer is tough, but experts say a buyer’s decision tends to involved more than just the price.

“Don’t always assume you can’t compete with investors,” says Brendon DeSimone, Zillow’s real estate expert. “Selling a home is an emotional thing. It’s not like selling a widget where it’s a total numbers game.”

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